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Sprint today launches a campaign from Goodby, Silverstein & Partners backing its $69.99 Everything Data Plan with ads that humorously portray cellular conversations between people in close proximity.
In one spot a woman breaks up with her boyfriend via text and e-mail, even though they are sitting across from each other in a restaurant. In another ad that will run during the National Football League preseason action next month, a player learns from his trainer’s e-mail that his season has ended because of a knee injury.
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