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NEW YORK Sell out your pets, your family and friends! A YouTube contest launched this week by Goodby, Silverstein & Partners asks consumers to “Sell Out with Sprint” to promote the new Samsung Instinct touch phone.
The effort seeks the “greatest product-placement movie of all time” and offers $20 for the first 1,000 submissions that place the Apple iPhone rival in a home video — and the more obvious the product placement, the better.
“We’re asking you to sell out Hollywood style, letting your integrity go for a cold hard cash,” said Christian Haas, group creative director at the San Francisco-based Omnicom shop.
The contest, which runs through Aug.
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