Sprint’s Pre Screening App

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As part of a push for the new Palm Pre, Sprint last week launched an interactive mobile text polling promotion called “r8 it” (pronounced “rate it”) with National CineMedia.

The campaign, running through Sept. 10, asks moviegoers to rate movies they saw for a chance to win free movie tickets for a year.

Sprint, whose wireless service is compatible with the device, is the first advertiser to take advantage of National NCM’s triple media play of online, mobile and on-screen.

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