Sprint Boasts 'First' 4G Phone

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Sprint today (Thursday) unveiled an ad campaign for the HTC EVO, a mobile phone that uses 4G high-speed wireless technology. The effort kicks off with an ad dubbed “Firsts,” which makes the claim that Sprint is the first national cellular carrier to offer a 4G phone.

In 30- and 60-second TV spots, a voiceover takes viewers through a time line of “firsts,” like the first train, the first airplane, and the first space shuttle, among other inventions.

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