Sprinkle, Eat and Pay Up Big Time: Sensa Sheds $26.5 Million to Settle FTC Charges

Sensa is 1 of 4 fad diet products swept up in FTC enforcement sting

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Sensa, the heavily advertised weight-loss product that promised dieters all they needed to do to was “sprinkle, eat and lose weight” will pay a hefty $26.5 million to settle charges with the Federal Trade Commission it deceived consumers.

The settlement is the second largest in the agency’s recent history, right up there with the FTC’s $25 million settlement in September 2011 with Reebok and second only to the FTC’s $40 million settlement with Skechers in 2012.

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