Spotlight: Behance

Meet the dapper principals of the SoHo-based creative firm

Behance CEO Scott Belsky doesn’t buy the popular notion that the ad business is suffering from a dearth of talent. Execs, he says, just don’t know where to look.

Cue the Behance Network. Part portfolio platform and part matchmaking tool, Behance allows creatives to upload their work into attractive online showcases and talent-hungry suits to browse their projects. It’s all in-line with Belsky’s vision of the new marketplace, where artists, designers and producers will increasingly operate as free agents.

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