Behance CEO Scott Belsky doesn’t buy the popular notion that the ad business is suffering from a dearth of talent. Execs, he says, just don’t know where to look.
Cue the Behance Network. Part portfolio platform and part matchmaking tool, Behance allows creatives to upload their work into attractive online showcases and talent-hungry suits to browse their projects. It’s all in-line with Belsky’s vision of the new marketplace, where artists, designers and producers will increasingly operate as free agents.
“We are entering the era of ‘distributed creative production’ where top talent will be engaged on their own terms rather than brought in-house,” he says.
Behance touts 3.5 million unique visitors per month across its various Web products, which include discipline-specific sites like typographyserved.com that spotlight top content from the main Behance database. Up next? Upgrading the network’s sorting system, so that one can find, Belsky suggests, “every piece of illustration that was done for Nike, using a particular set of tools, yesterday, in the country of Romania.”
What: Behance, a dynamic portfolio platform and networking tool for creatives
Who: (l to r) founder and CEO Scott Belsky; co-founder and chief designer Matias Corea; and vice president Alex Krug
Where: Cafe Gitane, New York
Photos by Johnny Rozsa