The Spot: Old School Sneakers

Foot Locker goes back—way back—to school with an assist from Sir Isaac Newton and the Wright brothers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

GENESIS: Foot Locker is heading back to school. Old school, that is. A pair of seasonal spots, shot in a period style by director Aaron Ruell for ad agency SapientNitro, take place in a modern high school. But they skip comically into the past—reimagining Isaac Newton and the Wright brothers as sneaker pioneers in historically dubious voiceover narratives, revealed at the end to be school reports that students are giving to their classmates. Newton, it turns out, just wanted to enjoy a little hang time in his kicks but was cursed to discover a nemesis called gravity.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in