NEW YORK SponsorPark, best known for connecting firms with potential sponsors, is taking the social-media route, launching an online community designed to bring together all facets of the sponsorship industry.
This new Web tool is currently free to help sponsors and sponsorship opportunities connect. The company focuses on arts, entertainment, sports, causes and festivals/fairs. Profit and nonprofit organizations needing a sponsor are also welcome.
SponsorPark co-founder Emily Taylor said, "It's the most appropriate place on the Web for anyone servicing the sponsorship world to broadcast their services to their target market since our site users are so targeted."
The company would like to expand its service to all facets of business, Taylor said. "I would expect to soon have accountants, lawyers, Web designers and other related services available on our resources page," she added.
SponsorPark is currently developing a comprehensive advertising and listing service to help businesses post a quick reference to their services on the Web site. Two support-style businesses already listed on the SponsorPark resources page are txtstation: Global Mobile Marketing and Waitt Interactive.