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Church & Dwight is following competitors into the sub-$20 range for “sonic” electric toothbrushes with a $15 SpinBrush Sonic.
The entry, which was announced today, will be backed by a TV, print and online campaign from Colangelo Synergy Marketing, Darien, Conn. Ads explain that sonic toothbrushes usually go for more than $100, but the SpinBrush Sonic “offers sonic technology for a fraction of the cost.” The ad also directs consumers where they can get a $3 coupon for the toothbrush.
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