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CHICAGO As more airlines charge extra fees for such routine items as checked baggage and aisle seats, Southwest Airlines begins a campaign on Monday positioning itself as the carrier that offers true low fares with no strings attached.
New print, online banner ads and radio spots, via GSD&M Idea City in Austin, Texas, will convey messages like “No surprise fees,” and “Fees don’t fly with us.”
The No. 7 carrier in terms of annual revenue, Southwest also will bring back two TV spots that aired early last year between efforts that touted all-new leather seats and the launch of Business Select fares.
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