Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON The Cable & Telecommunica-
tions Association for Marketing has tapped MDC Partners-backed Source Marketing as its lead promotional shop.
“We are very excited about this relationship and expect Source Marketing to bring enormous value to the CTAM MSO Marketers Co-op. Our recent successful experience with retail-oriented promotions has encouraged us to take our marketing strategy to the next level,” said Seth Morrison, senior vice president of marketing for CTAM.
Westport, Conn.-based Source will craft a promotional campaign set to break next month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in