Source Marketing Makes Its Move

Source Marketing, best known for its promotions work, is broadening its scope with a national integrated assignment from Mattel’s Matchbox cars as well as assignments from Bristol-Myers Squibb and The Stanley Works.

The Westport, Conn., agency has also acquired The Marketing Department, a small competitor in nearby Greenwich, Conn.

Source, a 12-year-old agency with about 35 employees and billings in excess of $20 million, was hired by Matchbox following a review of undisclosed shops.

Source’s work for Matchbox includes promotional and positioning efforts under the “Matchbox to the rescue” banner crafted by lead agency FCB, Los Angeles, according to Vince Smart, director of marketing for Matchbox.