Sound-Triggered Smartphone Ads Seek You Out

New platform could make location-based targeting simple and automatic

You can pack all kinds of marketing goodness into a smartphone app, but no app is worth the space unless consumers remember to actually, you know, open it. Trouble is, the likelihood that users will download your app and then promptly forget about it is all too high.

New York digital agency Densebrain hopes its new program, Sonic Notify, will remedy the problem. Using technology initially developed for an app that tracks buses, Sonic Notify uses bits of audio code to deliver messages, ads, and more to smartphones.

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