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Mike Sullivan has resigned as executive vice president of The Focus Agency to join The Loomis Agency as president and equity partner.
The hiring, agency executives said, marks Loom-is’ aggressive entry into the “infotainment” arena, which will include the making and marketing of pop bands.
The move is not a stretch for agency founder Paul Loomis, a composer who is known as the producer and songwriter of Vanilla Ice’s first album.
In addition to the Dallas-based agency, Loomis’ holding company also owns music and film entity Loomis Productions and Luminous Sound Studios, a multi-million dollar recording complex used to produce commercial work as well as entertainment recordings by Whitney Houston, Dionne Warwick and other performers.
The Loomis Agency is now planning to closely utilize the resources of its sister companies as well as that of Maximum Records, a new label in which the shop holds an equity stake.
“There is an extremely unique set of...
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