Sorrell Questions Google's Intentions | Adweek Sorrell Questions Google's Intentions | Adweek

Sorrell Questions Google's Intentions


"I don't think they have any desire to be in the agency business," said Kenny, who serves as the top digital strategist of Publicis. Of Google going direct to clients, he added, "They feel their story isn't getting out and want it to be told. A lot of the agency world doesn't like that story."

Sorrell apparently does not like what he's heard of Google's story.

At one point, Sorrell asked several questions in a row, as the other panelists looked on. De Castro gave away little, offering standard responses from Google executives by pointing out that Google's auction determines prices and it seeks to work with many partners, preferably ad agencies. Sorrell asked if Google's algorithms would end up replacing many people employed by the ad industry.

"We're not going to replace the people in the advertising world," de Castro said. "It's not where we want to be.