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Sophie Kelly, previously president of The Barbarian Group, is taking the reins of the digital agency as its new CEO.
Benjamin Palmer, who co-founded the agency in 2001 and has been its CEO since, will step up into the role of chairman, focusing on the agency's technological chops, and new business.
The Barbarian Group employs 105 staffers, mainly at its New York offices, working on brands like Samsung, PepsiCo, GE, and Bloomberg—its largest clients by revenue.
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