Sony Turns to 'Experts' in Latest Campaign

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NEW YORK A panel of celebrity “experts,” including Peyton Manning and Justin Timberlake, will give consumers electronics advice in a new campaign Sony hopes will lure shoppers for the holiday season.

The NFL quarterback and pop superstar are joined on the panel by ESPN reporter Erin Andrews, photographer and America’s Next Top Model judge Nigel Barker, author/comedian Amy Sedaris and cinematographer Dion Beebe.

The campaign includes broadcast, online, radio and newspaper advertising. Online, Timberlake and Manning will guide visitors to the appropriate product category and corresponding expert at SonyStyle.com

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