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LOS ANGELES A new Sony campaign for its high-definition products broke last night with a 60-second commercial showcasing everything from Blu-Ray disc players to HDTVs and laptops tumbling from a mountaintop.
The spot, filmed in HD, shows a movie production atop a snow-capped mountain gone awry. As a cameraman focuses on a climber approaching the peak, the CineAlta professional camera falls and shatters into Blu-ray disc players, setting off a sequence of events that has single products in the HD line smashing and reforming into others as they tumble down the mountain and ricochet off trees and buildings.
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