Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sony Ericsson unveiled a new strategy for its struggling mobile phone business in an attempt to share content on its handsets with other devices in the home.
Called “Entertainment Unlimited,” the initiative seeks to integrate mobile phones with such devices as TVs, home computers and home stereo equipment, allowing users to share content freely between them. To accomplish this, the company is uniting its until-now separate PC, TV and mobile phone divisions.
At the Mobile World Congress conference in Barcelona, the company introduced a concept phone that demonstrates these capabilities, called the Idou.
It also plans to expand its Play Now mobile content subscription service, which now includes movies as well as music, to a broader service called MediaGo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in