Sony "2-D" | Adweek Sony "2-D" | Adweek
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Sony "2-D"

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Peyton Manning and Justin Timberlake take a tour of Sony's technology center in this spot touting the firm's 3-D advances. Movies, videogames and sports coverage are all getting the multidimensional treatment, a tour guide tells the spokesduo. "After this, nothing else looks as good," she says. When Manning and Timberlake take their 3-D glasses off to check out the difference, the comedy comes in. They immediately turn everything around them into 2-D cutouts that fall to the ground, them included. Not laugh-out-loud funny, but amusing nonetheless. --Eleftheria Parpis