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Independent agency Barkley won’t be losing all of the Sonic business after all, but said it would retain the chain’s field marketing, cause initiatives and public relations.
“We are thrilled that Sonic will continue to be an important part of Barkley’s business,” said Jeff King, CEO, Barkley. “After 17 years, it’s been a memorable two weeks. We are honored to continue contributing to the growth of this tremendous brand.”
Still, the Kansas City shop is preparing to bid farewell to the lion’s share of the drive-in chain’s $185 million creative and media account.
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