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SolidWorks Engages Small Army

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BOSTON Computer-aided design software provider Dassault Systems SolidWorks has chosen independent Small Army following a review, according to the agency.

The Boston-based shop will fashion integrated marketing efforts to help reinforce the client's standing as a niche leader. The work includes print and online advertising, direct marketing, collateral, reseller materials and tradeshow booth design.

Corinne Fandel, client marketing communications manager, praised Small Army's strategic and creative abilities and said the shop's expertise in leveraging the Internet to maximize brand engagement made the firm a good fit. Small Army principal Jeff Freedman said he looks forward to working with a company "genuinely open to big ideas that can have an impact beyond traditional marketing approaches."

Other review contenders were not disclosed.

With U.S. headquarters in Concord, Mass., SolidWorks' software is used to implement design across various industrial, medical, scientific, educational and technology markets.

Small Army works for a range of consumer and business clients including Boston Globe Media, Bugaboo Creek, Cynosure Aesthetic Lasers and Emerson Hospital, among others.