Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—An Austrian solar company's solar-powered annual report, whose text and graphics can be seen only in sunlight, continued its impressive run through the advertising awards shows this year by earning the Design Grand Prix for its agency, Serviceplan in Munich, Germany.
Creative director Cosimo Möller told Fast Company earlier this year that he was working on a terrace when inspiration struck. "It was one of the last sunny days in October," he said. "The sun was shining on my notepad and was reflected so intensely that I wasn't able to read my words anymore.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in