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SoftLock.com has un-veiled a suite of interactive marketing services and changed its name to Digital Goods to reflect its expanded focus.
The company, which gained notoriety as an online distributor of Stephen King’s electronic novel Riding the Bullet, previously specialized in digital rights management. With its expanded offering, Digital Goods hopes to assist publishers in delivering rights-protected content to more consumers.
As Digital Goods targeted publishers, affiliate e-tailers and consumers, “We found, through our experience working with all three constituencies, that making content sellable doesn’t make it sell.
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