Social Networkers Show Their Heart

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NEW YORK Last Wednesday night, David Armano asked a favor of his Twitter network: he wanted to help out a family friend fallen on hard times. Armano, vp of interaction design at digital shop Critical Mass, is not just any random Twitter user. He boasts over 8,000 followers, and writes a well-read blog, Logic + Emotion.

What unfolded is destined to be a case study in the power of micro-networks and influencers. Within 24 hours Armano raised nearly $15,000 for Daniela and her needy family, cobbling together donations from 472 people.

Some

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