Social Media Who's Who

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Social media offers marketers vast potential for consumer connection. Nielsen recently reported that social networking sites are visited by three-quarters of global consumers who go online. But for many (if not most) marketers, the challenge of social media is not about quantity — it’s about quality.

The pressing issue is knowing who, exactly, is visiting social networking sites, blogs and other social media, as well as their motivations for being there, so that marketers know which ones are worth their time.

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