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Soccer Star Adu To Tout Campbell's

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Campbell's Soup has signed soccer phenomenon Freddy Adu for an ad campaign slated to break in the fourth quarter, the client confirmed last week. Omnicom's BBDO in New York handles the account. Adu, 15, will also appear in print ads and on the client's Web site, Mysoup.com. Campbell's spent $120 million in U.S. media in 2003, according to TNS Media Intelligence/CMR.