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Smokey the Bear says, “Only YOU can prevent forest fires,” but Angelenos were too busy blabbing on their cell phones (as usual) to listen. Now, the Southern California Honda Dealers Assn. is giving locals a way to undo at least some of last year’s wildfire tree trauma, as an extension of its experiential marketing initiative called “Honda Helpful.”
Honda and partner, the Arbor Day Foundation, hit up farmers markets across Los Angeles, Orange County, the San Fernando Valley, the Inland Empire and others to hand out 4,000 eco-friendly reusable shopping bags to support Honda’s 57 car dealerships.
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