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Merry Christmas and Happy New Year! Now get ready for Valentine’s Day. Walt Disney-owned cable station SoapNet is claiming the season of love with “Sugar-Free Valentine’s,” an on-air/ online promotion that will run Jan. 4 through Feb. 15.
“Our shows are all about romance, makeups and breakups—it’s all emotion—so what better place to really own this?” said Adam Rockmore, who took over as svp of marketing at ABC Daytime and SoapNet about a year ago. “This is the equivalent of the ‘Season’s Eatings’ at [the] Food Network or ABC Family’s ’25 Days of Christmas.'”
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