So, People Really Do Talk About the Weather | Adweek So, People Really Do Talk About the Weather | Adweek
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So, People Really Do Talk About the Weather

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While brands yearn for positive word of mouth, consumers' mouths are already going strong about other topics. The chart draws on a Harris Poll fielded last month for the firm's annual Happiness Index. One counterintuitive finding: people who talk about "serious" topics like the economy tend to be happier than those who chat about "lighter" topics like TV shows.