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Attention hipsters planning to give an “ironic” Christmas present this year: Snuggie is in on the joke, too.
The blanket with sleeves, which became a punchline in early 2008, is back with a Christmas campaign breaking next week with Snuggie-clad carollers singing: “We wish you a Snuggie Christmas.”
The work, done in house, was created with tongue firmly in cheek, said Anne Flynn, vp-marketing for Allstar Products Group, maker of the Snuggie. “Our fans are expecting this type of fun,” said Flynn, who predicts a Kwanzaa parody or two to crop up this season on YouTube.
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