SNL's Jay Pharoah Surprised Arby's Patrons by Showing Up in an Interactive Soda Fountain

Promotes Pepsi Spire in Times Square

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Customers at Arby's new Times Square location recently got a big surprise when they went to refill their sodas: an impromptu performance from Saturday Night Live's Jay Pharoah.

The SNL star, who has appeared in his share of satirical ads, quite literally popped up behind the screen of Pepsi's Spire dispenser to entertain unsuspecting customers in a stunt produced by Pepsi's agency partner Mekanism (which also created the fan-made intro to Beyoncé's Super Bowl XVLII halftime show). 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in