Snapple Reboots for Summer

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Regaining its footing after a transitional year, Snapple will put ad support behind a rejiggered Elements line and will roll out a continuation of last year’s “Bad Fruit” TV campaign. The expected refresh of the TV campaign (Brandweek, March 19, 2001) will break at the end of the month.

One spot, via Deutsch, New York, will feature a piece of giant fruit which has been thrown into prison for being rotten. Another will feature a banana and an apple romantically rolling around the beach as the waves crash down upon them a la From Here to Eternity.

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