Snapple Preps for Bowl Debut

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NEW YORK Cadbury Schweppes’ Snapple brand today said it would advertise during the Super Bowl for the first time.

The 30-second commercial, by MDC Partners’ Cliff Freeman and Partners in New York, is slated to air in the fourth quarter. It promotes Snapple’s Green Tea and follows the storyline of previous spots about a man who travels the world to find the source of Snapple’s ingredients. For the Super Bowl ad, his journey takes him to China.

“We’ve



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