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LOS ANGELES Snapple is mulling four finalists — all roster shops of parent Dr Pepper Snapple Group — in a review of ad chores, according to sources.
Snapple spent $15 million on ads through July 2008 and $25 million during all of 2007, per Nielsen Monitor-Plus.
Pitching this week, per sources, are: MDC Partners’ Cliff Freeman and Partners, New York, the incumbent; Interpublic Group’s Deutsch/LA, Marina del Rey, Calif., which won Cadbury’s Dr Pepper following a review this year; Laird + Partners, New York, which has handled various Cadbury labels including Mott’s Apple Juice; and WPP Group’s Y&R, San Francisco, which handles a broad client portfolio including Diet Dr Pepper, 7Up, Sunkist, Hawaiian Punch, A&W and Cadbury Ginger Ale.
According to sources, the review has been handled internally, without the help of a consultancy.
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