Snapple is undergoing the most significant makeover in its 37-year history. "The Best Stuff on Earth" is getting better with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves.
The brand's new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener and reduces the calories--in some cases up to 20 percent.
"We want to ensure Snapple continues to be the 'Best Stuff on Earth,'" said Bryan Mazur, Snapple's vp of marketing. "These changes to the formula and packaging come with one goal in mind: Deliver the same great product, just make it even better."
Snapple's taste will feature a more premium, mature execution. The old logo and packaging will be replaced with a sleeker bottle and label design that speaks to the new formula. New graphics will highlight that Snapple is made from green and black tea leaves. Snapple's "Real Facts" will remain under the new silver caps; 256 new facts will be introduced as well.
"We're still Snapple. We take our product seriously, not ourselves," Mazur said.
Snapple premium teas are available in single-serve 16-oz. glass bottles, plus six-packs and 12-packs at convenience stores, grocery and major retailers nationwide.
