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In a campaign that would have made George Carlin proud, Snapple’s upcoming ads will riff off the word stuff. The brand, which has long claimed to be “Made from the best stuff on Earth,” is now promoting the fact that its “stuff” has gotten better. New TV ads, from Deutsch, Los Angeles, play up the fact that Snapple is now made with natural sugar and includes “healthy green and tasty black tea leaves.”
Snapple is one brand that badly needs to get its “stuff” in order.
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