Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO The Detroit Tigers have named SMZ their lead advertising agency after a review, according to the independent shop.
“I’ve always been a huge Tigers fan. Growing up I wanted to be a professional baseball player. This is as close as I’m going to get,” said SMZ president Jim Michelson in a statement. “The Tigers are a great organization and we know it’s going to be a fun and exciting account.”
The Troy, Mich., agency will handle a host of marketing communications for the American League team, including television, radio and print advertising, media planning and placement, public relations and promotional events.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in