Smith Brothers Expands Work With Del Monte

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

PITTSBURGH Smith Brothers Agency here said it has expanded its relationship with Del Monte, adding integrated marketing chores across all of the client’s consumer offerings, including its namesake Del Monte, Contadina and College Inn brands.

The independent shop last year had notably launched the somewhat-sexy-for-the-category “Fruit undressed” push for Del Monte Naturals (pictured). It has also supported other client brands such as 9Lives, Pup-Peroni and Nature’s Recipe.

The expansion of duties was based on the past work, and Bill Pearce, client svp, CMO, credited the agency’s “insightful thinking” and “breakthrough creative that will drive superior market results.” 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in