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Publicis Groupe’s Starcom MediaVest Group is investing upwards of $100 million over four years in a partnership with BermanBraun for Web content that will be co-developed by the producer, the agency and its clients.
SMG’s branded content unit LiquidThread, led by Brian Terkelsen, will oversee the relationship from the agency side.
Under the terms of the deal, SMG clients will get a “first look” sponsorship opportunity at all digital content produced by Los Angeles-based BermanBraun throughout the initial contract period, which extends from Jan.
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