Small Brands Teach Big Lessons | Adweek Small Brands Teach Big Lessons | Adweek
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Small Brands Teach Big Lessons

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Big company efforts in social media have mostly failed to this point. Facebook's application platform has become a graveyard of failed attempts to harness the platform, while other brands have suffered embarrassments at their ham-handed attempts to influence the blog world.

Yet for some small companies, social media has proven to be a godsend of low-cost, effective brand building. Take Bacon Salt, an unlikely product dreamed up last year after a night out drinking by two Seattle buddies. What began as a half-joking idea