Update: Oscars Ratings Rise 11 Percent

Host MacFarlane may get last laugh as ABC’s preliminary deliveries are up

Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households.

According to true fast national data for Sunday night, ABC’s presentation of the 85th Academy Awards averaged 40.3 million viewers and a 13.0 rating in the adults 18-49 demo, marking an 11 percent increase from last year’s overnight delivery (11.7).

In terms of reach, last night’s Oscars broadcast edged the 2012 edition by 1 million viewers.

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