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Sleepy's has a winner.
The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65 million.
The assignment covers traditional and digital media responsibilities but excludes media buying in newspapers, which remain in house.
The other contenders for the business were the New York offices of KSL and Optimedia. Drexler/Fajen & Partners in New York managed he search.
The three finalists emerged in November after Sleepy's executives met with six shops.
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