Sizzler Taps New Agency

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Restaurant chain Sizzler has selected independent KSL Media to handle its media chores, the restaurant chain has confirmed.

Estimated spending on the account from January to September of this year was $13 million, according to Nielsen, up from about $7 million in all of 2008.

The incumbent is Interpublic Group’s Initiative. Creative duties, not included in the review, continue to be handled by Kovel/Fuller.

“Sizzler and KSL Media are a good fit,” said Michael Branigan, vice president of marketing at Sizzler.

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