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Six Flags Media Networks, the place-based advertising division of the theme park company, has formed a digital out-of-home division.
Adam Oliveri has been installed as vp of the new division, which includes a network of 220 digital menu boards in Six Flags’ restaurants. Oliveri was most recently vp of sales for Ideacast (now part of Reach Media Group).
The new menu boards join a growing network of screens throughout the parks, as well as a new Jumbotron Network launched last year in 10 parks.
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