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NEW YORK Google said all advertisers could now run site-targeted graphical ads on its network of third-party sites.
The Site-Targeting option, which Google introduced in April, allows advertisers to run image ad units on sites within its AdSense for Content network. Advertisers can target static or animated banner ads to groups of sites or specific venues in Google’s network of thousands of Web sites, rather than showing text listings targeted by keyword. Advertisers set a maximum cost-per-thousand impressions price, instead of the cost-per-click method used for text listings on its search and content networks.
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