Sirius Satellite, CP+B to Part | Adweek Sirius Satellite, CP+B to Part | Adweek
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Sirius Satellite, CP+B to Part

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LOS ANGELES Crispin Porter + Bogusky and Sirius Satellite Radio are ending their two-year relationship, the agency said. A representative for the shop described the decision as "mutual," but declined further comment.

Sirius, which spent $30 million on ads in 2003, said it plans to engage various agencies on a project basis, and left the door open to working with CP+B in the future. (A CP+B representative said that after the shop's 90-day contract termination period is up, it no longer intends to work with the client.)

"We had extraordinary expansion into new areas of new business," said Sirius executive vice president of marketing Mary Pat Ryan, citing the company's exclusive agreements to be the only satellite radio sold at Radio Shack, its seven-year deal with the National Football League to broadcast all NFL games live, and its agreement with EchoStar, which is making Sirius music programming available to the majority of its subscribers.

The change, she said, is intended to help Sirius, "get other ideas new groups might have. There are so many different things going on, we have to be open to new ideas."

The most recent TV advertising for the subscription-based radio service was created in-house, including an October 2003 spot with actress Pamela Anderson washing a car. That commercial was part of Sirius' "All Access Pam" promotion.

CP+B has handled Sirius' creative and media chores since 2002. The shop launched Sirius' first TV ads in February 2003. Themed "It's on," that campaign showcased musical genres like hip-hop, jazz, rock, dance and classical and used computer animation to illustrate what music might look like. For instance, a spot with hip-hop artist Dr. Octagon showed an almost abstract vision of a turntable and scratching record needle.

This story updates an item posted earlier today with comments from Sirius.