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NEW YORK Sirius Satellite Radio Tuesday raised its year-end subscriber forecast to 6.3 million, up 300,000 from its January projection and 100,000 from a forecast in May.
The guidance, made during the company’s second-quarter earnings conference call, stands in stark contrast to rival XM Satellite Radio, which last week cut its year-end subscriber forecast to 7.7-8.2 million, down from its earlier projection of 8.5 million.
XM last month placed the creative portion of its $50 million ad account, handled by Interpublic Group’s Mullen, into review [Adweek Online, July 21].
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