Silence Is Golden

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In this new “enlightened” era of joining the conversation, it appears that the ship has set sail once and for all on the debate as to whether or not brands should participate in online conversations. But today I’m going to talk about avoiding the conversation and I’ll offer five diverse perspectives on when it’s (arguably) better to remain on the sidelines and observe in silence.

1. Timing is everything.

Just because you’ve implemented an extensive “commitment-to-conversation” program and –thanks to your listening strategy-are ready to pounce the very millisecond anyone has anything to say, this doesn’t mean you always should.

For starters, it’s a little creepy if a big brand responds too quickly.

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