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McCann Relationship Lasts Just 6 Months
LOS ANGELES–Business software company Siebel Systems has split with its agency of six months and begun a review to find a new one, said sources.
McCann-Erickson, which won the account in May, resigned it a few weeks ago, according to agency executives. They declined to say why, although sources said they found the San Mateo, Calif., client “difficult.” The agency’s New York and San Francisco offices, which had jointly handled the business, were unable to get any work approved, sources said.
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